Understanding the Risks

As the seasons change, fleet managers and commercial vehicle operators face unique challenges on the road. One of the most prominent hazards during the fall is deer collisions, which become significantly more frequent from October through December. Deer collisions are not just dangerous; they have a considerable financial impact, contributing to the estimated $1 billion in damages annually, with the average repair cost at about $3,000. Such incidents can disrupt business continuity and lead to unwanted downtime, impacting both productivity and profit margins.

Key Safety Tips for Drivers

To help reduce the risk and protect your fleet, here are several proactive safety tips tailored for commercial drivers and fleet managers:

• Be mindful of peak activity hours — Deer are most active during dawn, dusk, and overnight. Encourage drivers to be extra vigilant and reduce speeds during these times to give themselves more time to react.
• Use high beams appropriately — When driving in rural areas or during low-light conditions, using high beams can improve your visibility. This can help spot deer sooner, allowing more time to brake safely.
• Look for more than one deer — Deer often travel in groups. If you see one crossing the road, slow down and remain cautious as others are likely nearby.
• Avoid swerving — In a situation where a collision seems imminent, instruct drivers to brake firmly and stay in their lane. Swerving can cause loss of control and lead to more severe accidents with other vehicles or obstacles.
• Pay attention to deer crossing signs — These signs are placed in high-traffic deer areas, and drivers should slow down and stay alert when passing through these zones.
• Always wear your seat belt — It’s a simple yet effective safety measure that can significantly reduce injury in the event of a collision.

Post-Collision Protocol

If a collision with a deer occurs, ensure that drivers follow these steps:

• Move to safety — If possible, move the vehicle to a safe location off the road.
• Use hazard lights — Turn on hazard signals to alert other drivers of the roadside emergency.
• Contact law enforcement — Reporting the accident is crucial, especially for insurance purposes and if the deer is on the road, posing a risk to other drivers.
• Notify your insurance contact — Immediate notification can expedite the claims process and aid in repairs.

Educate and Prevent

Being informed and proactive can significantly decrease the likelihood of deer-related incidents. With the peak season already upon us, it’s essential for fleet managers to review safety protocols and consider evaluating commercial auto policies to better manage risks. Encourage your team to stay informed about potential hazards and consistently apply these safety tips. Awareness and preparation are key to safeguarding your employees, vehicles, and business operations against the unforeseen costs of deer collisions.